The effect of loyalty program expiration policy on consumer behavior
Year of publication: |
December 2017
|
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Authors: | Breugelmans, Els ; Liu-Thompkins, Yuping |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 4, p. 537-550
|
Subject: | Loyalty program design | Point expiration | Consumer flexibility | Usage level | Multi-store shopping | Retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade |
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