The Effect of Mailing Design Characteristics on Direct Mail Campaign Performance
Year of publication: |
2012
|
---|---|
Authors: | Feld, Sebastian |
Other Persons: | Frenzen, Heiko (contributor) ; Krafft, Manfred (contributor) ; Peters, Kay (contributor) ; Verhoef, Peter C. (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Direktmarketing | Direct marketing | Postsektor | Postal sector |
Extent: | 1 Online-Ressource (53 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing, 30(2), (2013) (Forthcoming) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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