The effect of market-pull vs. resource-push orientation on performance when entering new markets
Year of publication: |
2015
|
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Authors: | Timsit, Jean-Philippe ; Castiaux, Annick ; Truong, Yann ; Athaide, Gerard A. ; Klink, Richard R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 2005-2014
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Subject: | Strategic orientation | Market-pull | Resource-push | Performance | Resource-based view | Multi-agent simulation | Simulation | Ressourcenorientierter Ansatz | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Agentenbasierte Modellierung | Agent-based modeling |
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