The effect of marketing activities on the brand recognition, brand familiarity, and purchase intention on the SNS of franchise companies
Tae Yoo Chun, Dong Keol Lee, No Hyun Park
| Year of publication: |
2020
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| Authors: | Chun, Tae Yoo ; Lee, Dong Keol ; Park, No Hyun |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 955-966
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| Subject: | SNS Marketing | Brand Recognition | Brand Familiarity | Purchase Intention | Gender | social network service | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Social Web | Social web | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no11.955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671846