The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Year of publication: |
2022
|
---|---|
Authors: | Padigar, Manjunath ; Pupovac, Ljubomir ; Sinha, Ashish ; Srivastava, Rajendra Krishan |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1277-1298
|
Subject: | Artificial intelligence | Event study | Marketing department power | Marketing–finance interface | New product innovation | Innovation | Ankündigungseffekt | Announcement effect | Marketing |
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