The effect of marketing investment on firm value and systematic risk
Year of publication: |
2021
|
---|---|
Authors: | Mousa, Musaab ; Nosratabadi, Saeed ; Sági, Judit ; Mosavi, Amir |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 7.2021, 1, p. 1-17
|
Publisher: |
Basel : MDPI |
Subject: | complexity | emerging markets | firm value | investment | marketing | open innovation | ownership concentration | share value | social science | systematic risk |
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