The effect of marketing mix perception on the intention of online merchant financing
Fermico Karambut
| Year of publication: |
2021
|
|---|---|
| Authors: | Karambut, Fermico |
| Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 31.2021, 3, p. 19-32
|
| Subject: | E-marketplace | Intention | Microcredit | Marketing mix | Online merchant | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mikrofinanzierung | Microfinance |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012620724