The effect of media advertising on brand consideration and choice
Year of publication: |
2011
|
---|---|
Authors: | Terui, Nobuhiko ; Ban, Masataka ; Allenby, Greg M. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 74-91
|
Subject: | Markenartikel | Brand | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Kaffee | Coffee | Japan |
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