The effect of media exposure on contraceptive adoption across “poverty line”
Kapil Khandeparkar and Pinaki Roy (Department of Marketing, Indian Institute of Management, Ahmedabad, India) and Manoj Motiani (Department of Marketing, Indian Institute of Management, Indore, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Khandeparkar, Kapil ; Roy, Pinaki ; Motiani, Manoj |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 3, p. 219-236
|
| Subject: | Contraceptives’ adoption | Media exposure | Fertilität | Fertility | Armut | Poverty | Verhütungsmittel | Contraceptive | Medienwirkung | Media effect | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-06-2014-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479722