The effect of movie and television placements
Year of publication: |
2022
|
---|---|
Authors: | Sharma, Abhinav ; Nicolau, Juan Luis ; Más Ruiz, Francisco José |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 91.2022, p. 1-8
|
Subject: | Brand integration | Event study | Product placements | Product Placement | Product placement | Werbewirkung | Advertising effects | Fernsehprogramm | Television programme | Filmwirtschaft | Film industry | Film | Ereignisstudie | Fernsehwerbung | Television advertising |
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