The effect of multi-channel Service quality on mobile customer loyalty in an online-and-mobile retail context
Hsin-Hui Lin
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Hsin-hui |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 11, p. 1865-1882
|
| Subject: | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Mobile Business | Mobile business | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582169