The effect of need for uniqueness on word of mouth
Year of publication: |
2010
|
---|---|
Authors: | Cheema, Amar ; Kaikati, Andrew M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 553-563
|
Subject: | Virales Marketing | Viral marketing | Produktentwicklung | New product development | Markenimage | Brand image | Wahrnehmung | Perception |
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