The effect of olfactory sensory cues on willingness to pay and choice under risk
Year of publication: |
October 2017
|
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Authors: | Kechagia, Varvara ; Drichoutis, Andreas C. |
Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 70.2017, p. 33-46
|
Subject: | Scent cues | Fragrance | Olfactory | Willingness to pay | Risk preferences | Risk aversion | Laboratory experiment | Experiment | Risikopräferenz | Risk attitude | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Erwartungsnutzen | Expected utility | Entscheidung unter Risiko | Decision under risk | Schweden | Sweden |
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