The Effect of Online Consumer Reviews on New Product Sales
Year of publication: |
2012
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Authors: | Cui, Geng ; Lui, Hon-Kwong ; Guo, Xiaoning |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 17.2012, 1 (1.10.), p. 39-59
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