The Effect of Package Coupons on Brand Choice
Year of publication: |
1994
|
---|---|
Authors: | Raju, Jagmohan S. ; Dhar, Sanjay K. ; Morrison, Donald G. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 13.1994, 2, p. 145-164
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | promotions | brand choice | choice models |
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