The effect of payment type on product-related emotions : evidence from an experimental study
Year of publication: |
2013
|
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Authors: | Hahn, Luise ; Hoelzl, Erik ; Pollai, Maria |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 37.2013, 1, p. 21-28
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Subject: | affective forecasting | credit use | double-entry | mental accounting | mental coupling | saving | Experiment | Emotion | Sparen | Savings | Konsumentenverhalten | Consumer behaviour |
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