The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets
Year of publication: |
2010
|
---|---|
Authors: | García-Acebrón, Constantino ; Vázquez Casielles, Rodolfo ; Iglesias Argu͏̈elles, Víctor |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 17.2010, 4, p. 317-335
|
Subject: | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Preiselastizität | Price elasticity | Energiepreis | Energy price |
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