The effect of personal influence in the selection of consumer services
Sidney P. Feldman; Merlin C. Spencer
| Year of publication: |
1971
|
|---|---|
| Authors: | Feldman, Sidney P. ; Spencer, Merlin C. |
| Published in: |
Consumer behavior : contemporary research in action. - Boston [u.a.] : Houghton Mifflin, ISBN 0-395-04638-6. - 1971, p. 247-257
|
| Subject: | Absatztechnik |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Marketing and economic development. Chicago 1965 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002142099