The effect of physical possession on preference for product warranty
Robin Chark; A. V. Muthukrishnan
| Year of publication: |
2013
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|---|---|
| Authors: | Chark, Robin ; Muthukrishnan, A. V. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 424-425
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| Subject: | Endowment effect | Loss aversion | Warranty | Touch | Physical possession | Ownership perception | Konsumentenverhalten | Consumer behaviour | Garantie | Präferenztheorie | Theory of preferences | Risikoaversion | Risk aversion | Produktqualität | Product quality | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223377