The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
Ling Jiang, Huachao Gao and Linda Hui Shi
| Year of publication: |
2021
|
|---|---|
| Authors: | Jiang, Ling ; Gao, Huachao ; Shi, Linda Hui |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 15/16, p. 1459-1489
|
| Subject: | conspicuous luxury | inconspicuous luxury | Luxury consumption | power distance belief | social attitude functions | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Kulturelle Identität | Cultural identity | Nachfrageinterdependenz | Interdependent preferences | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2021.1913214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802285