The effect of pre-entry information on relational outcomes in franchising : model conceptualitsation and gender comparison
Year of publication: |
2014
|
---|---|
Authors: | Weaven, Scott K. ; Grace, Debra ; Frazer, Lorelle ; Giddings, Jeffrey |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 193-217
|
Subject: | Gender | Satisfaction | Conflict | Trust | Information Processing | Franchissing | Geschlecht | Franchising | Vertrauen | Confidence | Experiment |
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