The effect of preference expression modality on self-control
Year of publication: |
December 2015
|
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Authors: | Klesse, Anne-Kathrin ; Levav, Jonathan ; Goukens, Caroline |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 4, p. 535-550
|
Subject: | preference expression modalities | speech | motor movements | self-control | indulgence | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
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