The effect of pretest method on error detection rates : experimental evidence
Year of publication: |
2007
|
---|---|
Authors: | Reynolds, Nina ; Diamantopoulos, Adamantios |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 242-259
|
Subject: | Marktforschung | Market research | Befragung | Interview | Testmarkt | Test market | Experiment |
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