The effect of price on preference consistency over time
Year of publication: |
2014
|
---|---|
Authors: | Lee, Kelly Kiyeon ; Zhao, Min |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 109-118
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Zeit | Time | Preismanagement | Pricing strategy | Experiment |
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