The effect of price on return intentions : do satisfaction and reward programme membership matter?
Year of publication: |
2008
|
---|---|
Authors: | Noone, Breffni M. ; Mount, Daniel J. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 7.2008, 4, p. 357-369
|
Subject: | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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