The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Year of publication: |
2020
|
---|---|
Authors: | Hosseini, Seyed Hasan ; Zadeh, Fatemeh Haghverdi ; Shafiee, Majid Mohammad ; Hajipour, Ebrahim |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 33.2020, 3, p. 320-336
|
Subject: | price promotion strategies | innovation services | impulse buying | fast moving consumer goods | Preismanagement | Pricing strategy | Konsumgüterindustrie | Consumer goods industry | Verkaufsförderung | Sales promotion | Innovation | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods |
-
Cuong Hung Pham, (2022)
-
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne, (2013)
-
The Price distribution of consumer goods in retail markets
Kaldasch, Joachim, (2023)
- More ...
-
Esfahani, Ali Chitsaz, (2021)
-
Zeinali, Keivan, (2019)
-
Hidary, Marzieh, (2023)
- More ...