The Effect of Private Brands on Business Performance in Retail
Year of publication: |
2011
|
---|---|
Authors: | LUKIC, Radojko |
Published in: |
Economia. Seria Management. - Facultatea de Management. - Vol. 14.2011, 1, p. 25-39
|
Publisher: |
Facultatea de Management |
Subject: | brands | market share | customer perception | price | gross margin | marketing costs | profit |
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