The Effect of Product Assortment Changes on Customer Retention
Year of publication: |
[2011]
|
---|---|
Authors: | Boatwright, Peter |
Other Persons: | Kadane, Joseph (Jay) B. (contributor) ; Nunes, Joseph (contributor) ; Shmueli, Galit (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Marketingmanagement | Marketing management |
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