The Effect of Product Assortment Changes on Customer Retention
| Year of publication: |
2005
|
|---|---|
| Authors: | Borle, Sharad ; Boatwright, Peter ; Kadane, Joseph B. ; Nunes, Joseph C. ; Shmueli, Galit |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 4, p. 616-622
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