The effect of product variety in multiproduct retail pricing : the case of supermarkets
Year of publication: |
2023
|
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Authors: | Kim, Hyunchul ; Yeo, Jungwon |
Published in: |
Applied economics. - New York, NY : Routledge, ISSN 1466-4283, ZDB-ID 1473581-7. - Vol. 55.2023, 19, p. 2167-2188
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Subject: | consumer search | Multiproduct retail pricing | product variety | supermarkets | Produktdifferenzierung | Product differentiation | Lebensmitteleinzelhandel | Food retailing | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Mehrproduktfertigung | Multiproduct production | Einzelhandel | Retail trade | Theorie | Theory | Preismanagement | Pricing strategy | Sortiment | Retail assortment |
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