The effect of pursuing self-regulatory goals on variety seeking
Year of publication: |
2024
|
---|---|
Authors: | Rafieian, Hoori ; Huang, Yanliu ; Kahn, Barbara E. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 6, p. 1157-1171
|
Subject: | self-regulatory goals | pleasure seeking | variety seeking | weight loss | vices and virtues |
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