The effect of recycling versus trashing on consumption : theory and experimental evidence
Year of publication: |
April 2017
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Authors: | Sun, Monic ; Trudel, Remi |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 293-305
|
Subject: | behavioral economics | sustainability | recycling | disposal | self-conscious emotions | Experiment | Kreislaufwirtschaft | Recycling | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Emotion | Theorie | Theory |
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