The effect of regulated competition on pharmaceutical advertising and promotion
Guy David and Sara Markowitz
| Year of publication: |
2015
|
|---|---|
| Authors: | David, Guy ; Markowitz, Sara |
| Published in: |
Eastern economic journal. - Basingstoke : Palgrave Macmillan, ISSN 0094-5056, ZDB-ID 874359-9. - Vol. 41.2015, 1, p. 24-39
|
| Subject: | pharmaceuticals | market structure | advertising | promotion | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Marktstruktur | Market structure | Regulierung | Regulation | Verkaufsförderung | Sales promotion | Arzneimittelmarkt | Pharmaceutical market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489493