The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Jieqiong Ma, JungHwa Hong, Boonghee Yoo, Jie Yang
| Year of publication: |
2021
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|---|---|
| Authors: | Ma, Jieqiong ; Hong, JungHwa ; Yoo, Boonghee ; Yang, Jie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 244-254
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| Subject: | Global identity | Luxury purchase intention | Religious commitment | Social Identity | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Religion | Persönlichkeitspsychologie | Personality psychology | Mode | Fashion | Welt | World | Kulturelle Identität | Cultural identity | Markenimage | Brand image | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.08.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665711