The effect of report, inference, and judgment messages in the absence and presence of a source on attitudes and beliefs
Karen A. Berger
| Year of publication: |
1988
|
|---|---|
| Authors: | Berger, Karen A. |
| Subject: | Produktinformation | Glaubwürdigkeit | Verbraucher | Einstellung |
| Extent: | XII, 232 S.: graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | New York, Univ., Diss., 1988 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731967