The effect of retail distribution on sales of alcoholic beverages
Year of publication: |
July-August 2017
|
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Authors: | Friberg, Richard ; Sanctuary, Mark |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 626-641
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Subject: | retail distribution | marginal returns to retail distribution | push-pull models | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
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