The effect of return policy leniency on consumer purchase and return decisions : a meta-analytic review
Year of publication: |
June 2016
|
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Authors: | Janakiraman, Narayan ; Srydal, Holly A. ; Freling, Ryan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 226-235
|
Subject: | Product returns | Money back guarantee | Meta-analysis | Return policy | Post-purchase decision making | Meta-Analyse | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Kaufentscheidung | Purchase decision | Kapitaleinkommen | Capital income |
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