The effect of sales promotion on post-promotion brand preference : a meta-analysis
Year of publication: |
2009
|
---|---|
Authors: | DelVecchio, Devon ; Henard, David H. ; Freling, Tracy H. |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 303-320
|
Subject: | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
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