The effect of service price increases on customer retention : the moderating role of customer tenure and relationship breadth
John Dawes
| Year of publication: |
2009
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|---|---|
| Authors: | Dawes, John |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 3, p. 232-245
|
| Subject: | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Kfz-Versicherung | Automobile insurance | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in Bd.11.2008/09, 4 (Mai), S. 441 Erratum enth. in Bd.14.2011, 4 (November), S. 489 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804798