The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Year of publication: |
2021
|
---|---|
Authors: | Vergura, Donata Tania ; Luceri, Beatrice ; Zerbini, Cristina |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 221-242
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mode | Fashion |
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