The effect of social exclusion on consumer preference for anthropomorphized brands
Year of publication: |
January 2017
|
---|---|
Authors: | Chen, Rocky Peng ; Wan, Echo Wen ; Levy, Eric |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 23-34
|
Subject: | Social exclusion | Anthropomorphism | Consumer preference | Social affiliation | Konsumentenverhalten | Consumer behaviour | Soziale Ausgrenzung | Markenimage | Brand image | Markenführung | Brand management |
-
Schiessl, Djonata, (2022)
-
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung, (2023)
-
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas, (2021)
- More ...
-
Wan, Echo Wen, (2016)
-
Wan, Echo Wen, (2017)
-
Law and economics of international climate change policy
Schwarze, Reimund, (2010)
- More ...