The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements : the moderating role of culture
Hongyan Jiang, Chen Li, Xiuping Li and Leida Li
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiang, Hongyan ; Li, Chen ; Li, Xiuping ; Li, Leida |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1252-1273
|
| Subject: | Advertisement persuasiveness of feelings versus reasons | being socially ignored | being socially rejected | individualism/collectivism culture | social exclusion | Werbung | Advertising | Soziale Ausgrenzung | Social exclusion | Konsumentenverhalten | Consumer behaviour | Emotion | Kulturelle Identität | Cultural identity | Kognition | Cognition |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1756654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395654