The effect of social influence, trust, and entertainment value on social media use : evidence from Pakistan
Year of publication: |
2020
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Authors: | Naqvi, Muhammad Hasnain Abbas ; Jiang, Yushi ; Miao, Miao ; Naqvi, Mishal Hasnain |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 7.2020, 1, Art.-No. 1723825, p. 1-23
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Subject: | sustainable user generated content | social influence process | uses and gratification theory | online technologies | trust | Instagram | attitude | sustainable intention to use SNS | social media communication and interaction | Social Web | Social web | Vertrauen | Confidence | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Pakistan | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1723825 [DOI] hdl:10419/244791 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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