The effect of social networks structure on innovation performance : a review and directions for research
Year of publication: |
2019
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Authors: | Muller, Eitan ; Peres, Renana |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 1, p. 3-19
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Subject: | Assortativity | Centrality | Clustering | Degree | Diffusion of innovations | New products | Seeding | Social networks | Soziales Netzwerk | Social network | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management |
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