The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Jung-Yong ; Jin, ChangHyun |
| Published in: |
Global Business & Finance Review (GBFR). - Seoul : People & Global Business Association (P&GBA), ISSN 2384-1648. - Vol. 24.2019, 1, p. 27-43
|
| Publisher: |
Seoul : People & Global Business Association (P&GBA) |
| Subject: | Sports Sponsorship | Brand Awareness | Brand Image | Perceived Quality | Consumer-Brand Relationship Satisfaction | Brand Commitment | Brand Loyalty |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.17549/gbfr.2019.24.1.27 [DOI] 1665878568 [GVK] hdl:10419/224414 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10012286670