The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Yongjae Kim (Kutztown University of Pennsylvania), Stephen Ross (Concordia University)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Kim, Yongjae ; Ross, Stephen |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 6, p. 657-671
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| Subject: | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Sportmarketing | Sports marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/JSM.2013-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011421910