The effect of strategic motives on the choice of entry modes : an empirical test of international franchisers
Year of publication: |
2006
|
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Authors: | Pak, Yong Suhk |
Published in: |
International marketing ; Vol. II. - London [u.a.] : SAGE. - 2006, p. 313-323
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Subject: | Franchising | Markteintritt | Market entry | Internationaler Markteintritt | International market entry | Theorie | Theory |
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