The Effect of Technology Selection on Consumer Adoption of In‐home Computerised Banking

In‐home computerised banking is at the early stage of market development in a number of countries. Despite similarities of in‐home services offered by the banks, market penetration of home banking technology varies by country of adoption. The diffusion of innovation theory is used to help explain the variance in home banking penetration levels in France, the UK and the US.

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Year of publication:	1988
Authors:	Dover, Philip A.
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 6.1988, 2, p. 31-37
Publisher:	MCB UP Ltd
Subject:	Banking \| Computer Technology \| Consumers \| France \| United Kingdom \| USA

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010829 [DOI]
Source:	Other ZBW resources

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