The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Raed Algharabat, Nripendra P. Rana, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Zainah Qasem
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Algharabat, Raed ; Rana, Nripendra P. ; Dwivedi, Yogesh Kumar ; Alalwan, Ali Abdallah ; Qasem, Zainah |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 139-149
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| Subject: | Telepresence | Social presence | Involvement | Consumer brand engagement | Non-profit organization | Jordan | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Jordanien | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenintegration | Customer integration | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.09.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801885