The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Year of publication: |
2009
|
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Authors: | Chuang, Shih-chieh ; Tsai, Chia-ching ; Cheng, Yin-hui ; Sun, Ya-chung |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 24.2009, 4, p. 485-491
|
Subject: | Werbung | Advertising | Terminologie | Terminology | Werbewirkung | Advertising effects | Markenimage | Brand image | Verbraucher | Consumers | Information | Konsumgüter | Consumer goods |
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